Marketing management
G. B. Giles
| Year of publication: |
1964
|
|---|---|
| Authors: | Giles, G. B. |
| Publisher: |
London : Macdonald & Evans |
| Subject: | Marktforschung | Verbrauch | Werbung | Marketingmanagement | Marketing management | Marketing | Marketingtheorie | Marketing theory |
| Extent: | X, 326 S graph. Darst., Tab |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 317-319 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002460314