Marketing-Management : Märkte, Marktinformationen und Marktbearbeitung
von Matthias Sander
| Year of publication: |
2004
|
|---|---|
| Authors: | Sander, Matthias |
| Publisher: |
Stuttgart : Lucius & Lucius |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | XXI, 929 S. Ill., graph. Darst. 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 897 - 919 Gb. : ca. EUR 49.90, ca. CHF 82.50 |
| ISBN: | 978-3-8252-8251-6 ; 3-8252-8251-1 ; 3-8282-0255-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001761212