Marketing management of the territory in the aspect of the regional brand formation
Bondarenko V.A., Kalieva O.M., Pisareva E.V.
| Year of publication: |
2018
|
|---|---|
| Authors: | Bondarenko, V. A. ; Kalieva, O. M. ; Pisareva, E. V. |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 21.2018, 2, Special 2, p. 72-78
|
| Subject: | Brand | marketing management | territory | target audiences | internal consumers | external consumers | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012221008