Marketing management : readings in operational effectiveness
Stanley J. Shapiro; Jean-Charles Chebat
| Year of publication: |
1974
|
|---|---|
| Authors: | Shapiro, Stanley J. |
| Other Persons: | Chebat, Jean-Charles (contributor) |
| Publisher: |
New York, NY [u.a.] : Harper & Row |
| Subject: | Marktforschung | Betriebsfertigung | Absatz | Absatzpolitik | Betriebskontrolle | Marketingmanagement | Marketing management | Marketing |
| Extent: | XV, 301 S graph. Darst 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben 30 Beiträge |
| ISBN: | 0-06-045955-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000329047