Marketing management
Russell S. Winer
| Authors: | Winer, Russell S. |
|---|---|
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Marketingmanagement | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 551 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-321-01421-9 ; 0-321-04656-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004596125