"Marketing managers" in the context of global supply chains: Functional versus multiple IQ competencies
Year of publication: |
2010-07-03
|
---|---|
Authors: | Richey, Glenn ; Harvey, Michael ; Moeller, Miriam |
Publisher: |
ePublications@bond |
Subject: | decision-making | global supply chain management | multiple IQs | relational contracting | relationship marketing | supply chain managers | Marketing |
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