Marketing mayhem : why marketing isn't producing the way it used to ; the symptoms, the antidotes
Herschell Gordon Lewis
| Year of publication: |
2001
|
|---|---|
| Authors: | Lewis, Herschell Gordon |
| Publisher: |
Evanston, Ill. : Racom Communications [u.a.] |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 272 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-9704515-3-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004778723