Marketing metaphors and metamorphosis : an introduction
Philip J. Kitchen
| Year of publication: |
2008
|
|---|---|
| Authors: | Kitchen, Philip J. |
| Published in: |
Marketing : metaphors and metamorphosis. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-9861-2. - 2008, p. 1-9
|
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003746793