Marketing mix and branding : competitive hypermarket strategies
Hui-Chu Chen; Robert D. Green
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Hui-chu ; Green, Robert D. |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 2.2009, 1, p. 17-34
|
| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950458