Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
V. Kumar; Jia Fan; Rohit Gulati; P. Venkat
| Year of publication: |
2009
|
|---|---|
| Authors: | Kumar, V. ; Fan, Jia ; Gulati, Rohit ; Venkat, P. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 4, p. 645-655
|
| Subject: | Procter & Gamble Company | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Unternehmenswachstum | Firm growth | Feldforschung | Field research | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884998