Marketing mix through the integration of new and traditional media : a review of recent literature
Nor Azura Adzharuddin
| Year of publication: |
2013
|
|---|---|
| Authors: | Nor Azura Adzharuddin |
| Published in: |
International journal of social entrepreneurship and innovation : IJSEI. - Genève [u.a.] : Inderscience Enterprises, ISSN 2043-8257, ZDB-ID 2678624-2. - Vol. 2.2013, 1, p. 3-10
|
| Subject: | Marketingmanagement | Marketing management | Internet | Kommunikationsmedien | Communication media | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Fernsehwerbung | Television advertising | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743858