Marketing mix through the integration of new and traditional media : a review of recent literature
Nor Azura Adzharuddin
| Year of publication: |
2013
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| Authors: | Nor Azura Adzharuddin |
| Published in: |
International journal of social entrepreneurship and innovation : IJSEI. - Genève [u.a.] : Inderscience Enterprises, ISSN 2043-8257, ZDB-ID 26786242. - Vol. 2.2013, 1, p. 3-10
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010148354