Marketing modeling for e-business
| Year of publication: |
2000
|
|---|---|
| Authors: | Mahajan, Vijay ; Venkatesh, R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 17.2000, 2, p. 215-226
|