Marketing modeling reality and the realities of marketing modeling
Anne T. Coughlan; S. Chan Choi; Wujin Chu; Charles A. Ingene; Sridhar Moorthy ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Coughlan, Anne T. ; Choi, Seung-chan ; Chu, Wujin ; Ingene, Charles A. ; Moorthy, Sridhar |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 3, p. 317-333
|
| Subject: | Marktforschung | Market research | Vertriebsweg | Distribution channel | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648787