Marketing Models and the Lucas Critique
| Year of publication: |
2005
|
|---|---|
| Authors: | van Heerde, Harald J. ; Dekimpe, Marnik G. ; Putsis, William P. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 1, p. 15-21
|