Marketing Models and the Lucas Critique

The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which the critique is most likely to (also) apply in marketing settings. Next, we provide some perspectives on how to diagnose and accommodate the Lucas critique, and identify various avenues for future research

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Year of publication:	[2012]
Authors:	van Heerde, Harald J.
Other Persons:	Dekimpe, M. G. (contributor) ; Putsis, William P. (contributor)
Publisher:	[2012]: [S.l.] : SSRN
Subject:	Neue klassische Makroökonomik \| New classical macroeconomics \| Marketingtheorie \| Marketing theory \| Erwartungsbildung \| Expectation formation \| Ökonometrisches Modell \| Econometric model

Extent:	1 Online-Ressource (24 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 29 2004 9, erstellt
Classification:	C44 - Statistical Decision Theory; Operations Research ; M31 - Marketing ; C50 - Econometric Modeling. General ; D84 - Expectations; Speculations
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012754943