Marketing models for electronic commerce
Randolph E. Bucklin
| Year of publication: |
2008
|
|---|---|
| Authors: | Bucklin, Randolph E. |
| Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 327-369
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| Subject: | Marketingtheorie | Marketing theory | Electronic Commerce | E-commerce | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003755278