Marketing models
Gary L. Lilien ; Philip Kotler ; K. Sridhar Moorthy
| Year of publication: |
1992
|
|---|---|
| Authors: | Lilien, Gary L. ; Kotler, Philip ; Moorthy, K. S. |
| Publisher: |
London : Prentice Hall Internat. |
| Subject: | Marketing | Management-Informationssystem | Management information system | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 803 S. : zahlr. graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverz. S. 715 - 776 |
| ISBN: | 0-13-561929-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000841025