"Marketing Must Be an Integral Part of Everything the Bank Does"
| Year of publication: |
1996
|
|---|---|
| Authors: | Lian, Tanja |
| Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 28.1996, 3, p. 37-42
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