Marketing myopia
Theodore Levitt
| Year of publication: |
2009
|
|---|---|
| Authors: | Levitt, Theodore |
| Published in: |
Change management ; Vol. 3. - Los Angeles [u.a.] : Sage. - 2009, p. 19-37
|
| Subject: | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Wachstumsbranche | Growth industries | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003856198