Marketing non-convenzionale : viral, guerrilla, tribal societing e i 10 principi fondamentali del marketing postmoderno
Bernard Cova, Alex Giordano, Mirko Pallera; con la collaborazione di Gregorio Fuschillo; prefazione di Maurizio Sala
| Year of publication: |
2012 ; 3. ed. aggiornata
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|---|---|
| Authors: | Cova, Bernard ; Giordano, Alex ; Pallera, Mirko |
| Publisher: |
Milano : Gruppo 24 ore |
| Subject: | Marketing | Guerilla-Marketing | Guerilla marketing | Virales Marketing | Viral marketing | Werbepsychologie | Psychology of advertising |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 284 p ill 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | Italian |
| Notes: | First ed. 2007, 3rd updated ed On spine: 17235 B. Cova, prof. at the Univ. of Milan Includes bibliographical references |
| ISBN: | 978-88-6345-235-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787242