MARKETING OF BIOTECH FUNCTIONAL FOODS IN THE US

To date, most research in Europe and the United States has focused on eliciting consumer WTP for biotech foods without directly addressing strategies for marketing them. We use means-end theory to link consumers' knowledge about functional attributes, to their knowledge about consequences and core values, in order to gain insights into valued attributes for developing potential marketing strategies.

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Year of publication:	2004
Authors:	Chema, Kambua ; Marks, Leonie A. ; Parcell, Joseph L. ; Bredahl, Maury E.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Food Consumption/Nutrition/Food Safety \| Marketing

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Extent:	application/pdf
Series:	2004 Annual meeting, August 1-4, Denver, CO.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2004 Annual meeting, August 1-4, Denver, CO Number 20284
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005536102