Marketing of change : the added value of internal marketing to change management
Rob van Haastrecht & Marleen Bekkers
| Year of publication: |
1995
|
|---|---|
| Authors: | Haastrecht, C. T. van ; Bekkers, Marleen H. |
| Publisher: |
Rotterdam |
| Subject: | Marketing | Unternehmensorganisation | Business organization | Theorie | Theory |
| Extent: | 20 S. : graph. Darst |
|---|---|
| Series: | Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES. - Rotterdam : Univ., ISSN 0921-0180, ZDB-ID 1238135-4. - Vol. 9506 Rotterdam Institute for Business Economic Studies ; 9506 : R, Report : M, Marketing |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000912296