Marketing of competence : exploring the resource-based content of value-for-customers through a case study analysis
Fabrizio Zerbini, Francesca Golfetto, Michael Gibbert
| Year of publication: |
2007
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|---|---|
| Authors: | Zerbini, Fabrizio ; Golfetto, Francesca ; Gibbert, Michael |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 6, p. 784-798
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| Subject: | Marktforschung | Market research | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | Resource-based view | Kernkompetenz | Core competency |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507266