Marketing of Continuing Management Development

Describes how one university school applied the principles and practices of marketing to short course activities between 1975 and 1979. Reveals that the application afforded good commercial success.

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Year of publication:	1981
Authors:	Wills, Gordon
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 15.1981, 4, p. 26-60
Publisher:	MCB UP Ltd
Subject:	Marketing \| Management development \| Universities \| Business schools

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Type of publication:	Article
Type of publication (narrower categories):	case-report
Language:	English
Other identifiers:	10.1108/EUM0000000004880 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725038