Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field
| Year of publication: |
2009
|
|---|---|
| Authors: | Stremersch, Stefan ; Van Dyck, Walter |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 4, p. 4-30
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