Marketing of the life sciences : a new framework and research agenda for a nascent field
Stefan Stremersch and Walter van Dyck
| Year of publication: |
2009
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|---|---|
| Authors: | Stremersch, Stefan ; Dyck, Walter van |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2009, 1, p. 121-158
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893525