Marketing online food images via color saturation : a sensory imagery perspective
Stephanie Q. Liu, Laurie Luorong Wu, Xi Yu, Huiling Huang
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Qing ; Wu, Luorong ; Yu, Xi ; Huang, Huiling |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 366-378
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| Subject: | Online marketing | Food images | Visual design | Sensory imagery | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Visualisierung | Visualization | Online-Handel | Online retailing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.06.061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459820