Marketing organization : a holistic framework of dimensions and determinants
John P. Workman ; Christian Homburg ; Kjell Gruner
| Year of publication: |
1997
|
|---|---|
| Authors: | Workman, John P. ; Homburg, Christian ; Gruner, Kjell |
| Publisher: |
Vallendar : WHU Koblenz |
| Subject: | Marketingmanagement | Organisationsstruktur |
| Extent: | 49 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Unternehmensorganisation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004552961