Marketing-orientated pricing: Understanding and applying factors that discriminate between successful high and low price strategies
| Year of publication: |
2012
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|---|---|
| Authors: | Jobber, David ; Shipley, David |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 11 (9.11.), p. 1647-1671
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