Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Kim Lehman; Mark Wickham
| Year of publication: |
2014
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|---|---|
| Authors: | Lehman, Kim ; Wickham, Mark |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 7/8, p. 664-696
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| Subject: | arts marketing | qualitative method | marketing orientation | visual arts | Product Life Cycle | Kunst | Arts | Marketingmanagement | Marketing management | Kunsthandel | Art trade | Produktlebenszyklus | Product life cycle | Künstler | Artists | Qualitative Methode | Qualitative method | Marketing | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375804