Marketing orientation and its determinants: An empirical analysis

Managing a firm's behavior through market orientation development: some empirical findings

Gounaris, Spiros P., (2004)

Pricing objectives over the service life cycle: some empirical evidence

Avlonitis, George J., (2005)

The service elimination decision‐making during the service life cycle : Some pilot empirical evidence

Papastathopoulou, Paulina, (2012)