Marketing perceptions and business performance: Implications for marketing education?
| Year of publication: |
2009
|
|---|---|
| Authors: | Helgesen, Øyvind ; Nesset, Erik ; Voldsund, Terje |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 27.2009, 1, p. 25-47
|