Marketing perceptions and business performance : implications for marketing education?
Øyvind Helgesen, Erik Nesset and Terje Voldsund
| Year of publication: |
2009
|
|---|---|
| Authors: | Helgesen, Øyvind ; Nesset, Erik ; Voldsund, Terje |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 27.2009, 1, p. 25-47
|
| Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526390