Marketing performance measurement and firm performance: Evidence from the European high-technology sector
| Year of publication: |
2009
|
|---|---|
| Authors: | O'Sullivan, Don ; Abela, Andrew V. ; Hutchinson, Mark |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 43.2009, 5, p. 843
|