Marketing performance measurement and firm performance : evidence from the European high-technology sector
Don O'Sullivan; Andrew V. Abela and Mark Hutchinson
| Year of publication: |
2009
|
|---|---|
| Authors: | O'Sullivan, Don ; Abela, Andrew V. ; Hutchinson, Mark |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 5/6, p. 843-862
|
| Subject: | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Hochtechnologie | High technology | EU-Staaten | EU countries | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525826