Marketing performance measurement: evolution of research and practice
| Year of publication: |
2001
|
|---|---|
| Authors: | Clark, Bruce H. ; Ambler, Tim |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476X. - Vol. 3.2001, 2-4, p. 231-244
|