Marketing performance measurement: which way is up?
| Year of publication: |
2000
|
|---|---|
| Authors: | Ambler, Tim ; Kokkinaki, Flora |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476X. - Vol. 2.2000, 1-3, p. 72-85
|