Marketing persistence : a new approach to studying sales of consumer durables in China
Ming Ouyang; Dongsheng Zhou; Nan Zhou
| Year of publication: |
1999
|
|---|---|
| Authors: | Ouyang, Ming ; Zhou, Dongsheng ; Zhou, Nan |
| Publisher: |
Hong Kong : RCCM |
| Subject: | China | Konsumgüter | Consumer goods | Dauerhafte Konsumgüter | Durable goods | Konsumentenverhalten | Consumer behaviour |
| Extent: | 15 S |
|---|---|
| Series: | Working paper series. - Hong Kong : [Chinese Management Research Centre, Faculty of Business, City University of Hong Kong], ZDB-ID 2949563-5. - Vol. RCCM99-07-0 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 12 - 14 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001559178