Marketing planning & strategy
Subhash C. Jain
| Alternative title: | Marketing planning and strategy |
|---|---|
| Year of publication: |
2000 ; 6. ed.
|
| Authors: | Jain, Subhash Chandra |
| Publisher: |
Cincinnati, Ohio [u.a.] : South Western College Pub. |
| Subject: | Marketing | Unternehmensplanung | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 925 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-01480-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004598638