Marketing : principles and practice
Dennis Adcock, Al Halborg, Caroline Ross
| Year of publication: |
2001 ; 4th ed
|
|---|---|
| Authors: | Adcock, Dennis ; Halborg, Al ; Ross, Caroline |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XIII, 534 S graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Previous ed.: London: Financial Times/Pitman, 1998 |
| ISBN: | 0-273-64677-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001530513