Marketing pro-environmental venues in professional sport : planting seeds of change among existing and prospective consumers
Timothy B. Kellison; Yu Kyoum Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Kellison, Timothy B. ; Kim, Yu Kyoum |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 1, p. 34-48
|
| Subject: | Profisport | Professional sports | Sportorganisation | Sport organization | Nachhaltiges Bauen | Sustainable building | Sportstätte | Sports facilities | Sportmarketing | Sports marketing | Öko-Marketing | Green marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367442