Marketing : real people, real choices
Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
| Year of publication: |
2012 ; 7. ed
|
|---|---|
| Authors: | Solomon, Michael R. ; Marshall, Greg W. ; Stuart, Elnora W. |
| Publisher: |
Boston [u.a.] : Prentice Hall |
| Subject: | Marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 570 S. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 978-0-13-217684-2 ; 0-13-217684-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126029