Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
| Year of publication: |
2011
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|---|---|
| Authors: | Schwarzkopf, Stefan |
| Other Persons: | Shaw, Eric H. (reviewed) ; Schwarzkopf, Stefan (reviewed) |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 1, p. 105-108
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| Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Demokratisierung | Democratization | Ökonomische Ideengeschichte | History of economic thought |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008935838