Marketing-related motives and the key role of brands in mergers and acquisitions : the perspective of the U.S. food industry
von Denise Dahlhoff
| Year of publication: |
2001
|
|---|---|
| Authors: | Dahlhoff, Denise |
| Subject: | Übernahme | Takeover | USA | United States | Ernährungsindustrie | Food industry | Fusion | Merger | Lebensmittelindustrie | Handelsmarke | Mergers and Acquisitions |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 283 Bl 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Jena, Univ., Diss., 2002 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001652051