Marketing relationships in Brazil: trends in value strategies and capabilities
| Year of publication: |
2009
|
|---|---|
| Authors: | Ribeiro, Áurea Helena Puga ; Brashear, Thomas G. ; Monteiro, Plinio Rafael Reis ; Damázio, Luciana Faluba |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 24.2009, 5-6, p. 449
|