Marketing relationships in Brazil : trends in value strategies and capabilities
Áurea Helena Puga Ribeiro; Thomas G. Brashear; Plinio Rafael Reis Monteiro; Luciana Fabula Damázio
| Year of publication: |
2009
|
|---|---|
| Authors: | Puga Ribeiro, Áurea Helena ; Brashear-Alejandro, Thomas ; Monteiro, Plínio Rafael Reis ; Damázio, Luciana Fabula |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 5/6, p. 449-459
|
| Subject: | Brasilien | Brazil | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524476