Marketing research
David A. Aaker ; V. Kumar ; George S. Day
| Year of publication: |
2004 ; 8. ed., [internat. ed.]
|
|---|---|
| Authors: | Aaker, David A. ; Kumar, V. ; Day, George S. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketingforschung | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 774 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | optional auch erhältlich mit aktueller SPSS student version |
| ISBN: | 0-471-45168-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004539406