Marketing research
David A. Aaker ...
| Year of publication: |
2011 ; 10. ed., internat. student version
|
|---|---|
| Other Persons: | Aaker, David A. (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketingforschung | Lehrbuch | Marketing research. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 701 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-52461-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004953441