Marketing research : an applied approach
Thomas C. Kinnear ; James R. Taylor
| Year of publication: |
c1991 ; 4. ed.
|
|---|---|
| Authors: | Kinnear, Thomas C. ; Taylor, James R. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marktforschung | Market research | Theorie | Theory | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 856 S. Ill., graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previous ed.: 1987. - Includes bibliographies and index |
| ISBN: | 0-07-034757-3 ; 0-07-100993-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165721